My name is Youssef Esawy, and my journey began in Alexandria, Egypt, where I first picked up a DSLR and started experimenting with photography and style. In 2020, I moved to the United Kingdom to take my career to the next level, determined to share my passion for creativity, fashion, and self-expression on a larger stage.

What began as simple content creation has grown into a global community of more than five million followers across TikTok and Instagram. My audience connects with me through men’s fashion, fitness, lifestyle, and storytelling. Along the way, I have also shared my own self-improvement journey, from wellness to style refinement, as a way to inspire others to invest in themselves.

For me, style has always been more than appearance. It is about confidence, character, and the legacy we leave behind. That philosophy inspired me to co-found Regalia, a brand dedicated to redefining elegance for the modern gentleman. At Regalia, I bring creative direction and storytelling to the forefront, working alongside expert partners in tailoring and craftsmanship to create garments that combine timeless tradition with a modern edge.

Whether through digital content or fashion design, my goal remains the same: to push boundaries, inspire confidence, and leave something lasting. I am not just building an audience or a brand, I am building a legacy.